Word: kellogg
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Dates: during 1970-1979
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...Although his name means nothing to most Americans, his voice is well known to millions: he was once the hearty balladeer who told people on television and radio that "you get a lot to like in a Marlboro." Musically, he has also exhorted consumers to try Falstaff beer, Kellogg's cornflakes and a host of other workaday products. Nowadays, though, Milnes is so busy with opera that he has no more time for commercials, to his mild regret. "I've made more than $20,000 in residuals alone," he says. "My buddies tell me to can the opera...
...decision to wipe us out because we're not needed. Seeing ourselves as economic entities, we become one of the most potentially potent forces relative to the American economy. We are the margin of profit of every major item produced in America from General Motors cars down to Kellogg's Corn Fakes. We have the power to cut their margin of profit, which is their very reason for being...