Word: kellogg
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Dates: during 1970-1979
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...Beecher, "had become a weak crutch." Bad morals went with a bad diet, according to Mrs. Horace Mann, who in 1861 published her cookbook Christianity in the Kitchen. A fruitful wedding of faith, faddism and free enterprise was not long in coming. As early as 1866, Dr. John Harvey Kellogg, manager of a Battle Creek sanatorium, was prescribing generous doses of bran, which he claimed "does not irritate. It titillates." Kellogg and his family went on to make it big in cornflakes, while one of his ulcer patients, Charles Post, invented the coffee substitute Postum and a dry breakfast cereal...
Goalies Sergio Zeballos and Guy Cipriano (who recently recorded a pair of consecutive shutouts) spearhead a strong Tiger defense. Junior fullbacks Mike Gummerson, Peter Kellogg and Frank Sharry are returnees from last year's tough defensive unit...
...Stare retains the money he receives as a director of the packaging company, Continental Can (between $6000 and $7000), and as a retainer for Kellogg, Nabisco and the industry-supported Cereal Institute...
...fact, Stare does not jump at the chance to reveal his work for Kellogg and Nabisco. In the interview early last week he said he accepts no consulting fees and that he had received only travel expenses for his appearance before the Senate committee. When queried later in the week about the two retainers, Stare explained that he sees retainers as different from consulting fees; the latter are one-time payments, not a supplementary salary, he said. While he technically may not have accepted a fee for testifying at the hearings on behalf of Kellogg and Nabisco...
Stare's quid pro quo works the other way, too. If a company that has given funds to the department--and he cites Kellogg as one such corporation--requests his time, he will not seek a consulting fee for the department. "The companies that help support the department, I am perfectly willing to try to help them when I can do so in all honesty and without asking for any extra fees. I mean, after all, if a company is giving you $10,000 or $15,000, why try to get a few more pennies out of them...