Word: kellogg
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Dates: during 1990-1999
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...Center for Research in Security Prices at the University of Chicago's graduate school of business. Incredibly, there were more than a few outright losers, including Acuson (-46%), Battle Mountain Gold (-83%), Russell Corp. (-51%) and Toys "R" Us (-29%). Many others were gross laggards (Fluor, International Paper, Kellogg, Reynolds Metals, GM). The analysts messed up by taking Pepsi (+260%) over Coke (+599%), Unilever (+165%) over Gillette (+558%). And a couple of stocks (Waste Management and Compaq) blew up just this year...
...Battle Creek, Mich., Greenpeace invaded cereal maker Kellogg's headquarters, calling its use of genetically engineered grains a "monstrous experiment." One of the Greenpeaceniks even dressed as Kellogg's trademark Tony the Tiger, renamed FrankenTony--after what British tabloids call "Frankenfoods...
...research efforts to still public fears and TV, radio and newspaper ads. It is also beginning to listen more. "To brush off concern [about g.m. crops] as unfounded is to be arrogant and reckless," says DuPont ceo Charles Holliday Jr. And even though it gave FrankenTony the cold shoulder, Kellogg's is already phasing out genetically modified products in Europe--not, it insists, for safety reasons but just to please consumers...
What next? Two scoops of "Smart Genes" in Kellogg's Raisin Bran? There is a thin line between medical achievements for neurological diseases and manipulating nature...
Virtual assistants are offered full-time jobs from all their clients. No one is interested. "I just tell them, 'You can't afford me,'" explains Kellogg...