Word: kellogg
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Dates: during 2000-2009
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DIED. DON TENNANT, 79, advertising jack-of-all-trades who helped create Tony the Tiger, Kellogg's venerable Frosted Flakes pitchman; of heart failure; in Los Angeles. Tennant worked for 20 years at Chicago's Leo Burnett agency, serving as copywriter, artist, TV-commercial director, jingle writer and creative director. Among his creations: the catchy Pillsbury slogan "Nothin' says lovin' like somethin' from the oven...
...restaurants, and get 10% back as college savings. Live in New England? If you shop at A&P, Shaw's, Star Market, Shop Rite or Stop & Shop, you will get back 3% to 5% of your grocery spending on hundreds of brands like Coke, Kellogg's and Kraft. The rest of the country can look forward to the same rewards from grocers next year...
...sprawl and scaled back the low-margin consumer-PC business, focusing instead on supremely stable high-end servers and the lucrative service contracts that came with them. "IBM is proof that it can be turned around," says Tony Paoni, professor of technology and e-commerce at Northwestern University's Kellogg School. "If I were Carly, my first call would...
After graduating from the College, Hennessy worked for a Cambridge technology company for several years and then attended Kellogg Business School at Northwestern University...
...hooked such big-name sponsors as Chevrolet, Kellogg's and Pepsi. "We turn down more sponsorships than we have," Irwin says. And the competition has become a staple on ESPN and ESPN2. Initially, Irwin had to produce the program and buy the ad space himself just to guarantee the airtime...