Word: kellogg
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Dates: during 2000-2009
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...shrinking? Well, yes. Soaring commodity and fuel prices are driving up costs for manufacturers; faced with a choice between raising prices (which consumers would surely notice) or quietly putting fewer ounces in the bag, carton or cup (which they generally don't) manufacturers are choosing the latter. This month, Kellogg's started shipping Apple Jacks, Cocoa Krispies, Corn Pops, Froot Loops and Honey Smacks containing an average of 2.4 fewer ounces...
...Once they're asked about the changes, food manufacturers are quick to explain their own increasing overhead costs - a Kellogg's spokeswoman said reducing the amount of cereal per box was "to offset rising commodity costs for ingredients and energy used to manufacture and distribute these products" - but most are not exactly going out of their way to let consumers know they're getting less for their money. Some claim newly shrunk products are responses to consumers' needs. Tropicana told the New York Daily News earlier this month that its orange juice containers, which also include a newly designed...
...Cook's Illustrated and host of PBS's America's Test Kitchen. He explains that America inherited the big Victorian British-Irish breakfast of bread, eggs and pork (probably because it could be cured and stored). Cereals were added at the turn of the century thanks to the Kellogg brothers. Doughnuts sneaked in after they were paired with coffee as an afternoon treat for World War I soldiers. In the South, buttery biscuits have long been served with gravy or rich, salty ham. But chicken, Kimball says, from all his readings, was never cool...
...Video Archives in Manhattan Beach, Cal., but that was only part, and not the crucial part, of his film education. "Everything I learned about writing I got from acting class." James Best, a longtime film and TV actor (Sam Fuller's Verboten!, Budd Boetticher's Ride Lonesome and Ray Kellogg's The Killer Shrews, to pick only from his work in 1959), taught a class called Camera Technique: how to act in movies. "He started teaching me the vocabulary of the camera." That was the beginning of Tarantino's rise to becoming a writer with camera movement and actor...
...charging for bags carries its own risks, since the the new fee will be painfully apparent to flyers every time they check in. "They've done something that violates what consumers will be expecting," says Derek Rucker, an assistant professor of marketing at Northwestern University's Kellogg School of Management, "The lower price gets the consumer to you, but [the baggage fee] might leave a more bitter taste in their mouth...