Word: kellogg
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...Surf and Gain. Neighboring Walmarts only carried 10 of these sizes. Further, of the 10 brand packages both stores sold, WinCo was cheaper on five of them. Two carried the same price, and Walmart offered better prices on three of the detergent packages. Of the 32 different sizes of Kellogg's cereal brands offered by WinCo, Walmart carried just seven. Of the brands both stores sold, WinCo was cheaper on six of them - two different sizes of Raisin Bran, two different sizes of Frosted Mini-Wheats, one Rice Krispies box and one Cocoa Krispies box. At WinCo, a huge sign...
Comcast doesn't seem to need a rebranding. Fueled by higher Internet and phone revenue and a onetime tax gain, company earnings more than doubled, to $955 million, in the fourth quarter. "Here's one thing we do know," says Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management. "Comcast is going to spend a huge amount of money to get that brand to mean what it wants it to mean." Here's another thing we know. Shareholders should be asking...
...were John Edwards, I'd try to concentrate all the bad news at once," says Tim Calkins, a marketing professor at Kellogg School of Management. "Get it out of the way. And then focus on replacing it with good news." When Tiger Woods starts to play good golf, his transgressions will fade from memory. Unlike Woods, however, Edwards doesn't have any public venues he can easily hop back into...
...going to have to end up eating a lot of foods that I don't like? There's got be a coupon for the items that you like if you're brand flexible. Maybe someone says, "I have to have Kellogg's Raisin Bran, I won't eat Post Raisin Bran." Even in respect [to] that kind of brand person, there is going to be a coupon for that particular brand at some time. So if it's that important to you to have that brand, recognize when it's at its lowest price and stock...
...study of the career of Tomislav Damnjanovic illustrates how smart arms smugglers work within and outside the law, trafficking to rogue states and African dictatorships under U.N. sanctions while at the same time supplying arms on behalf of some of America's biggest companies, such as General Dynamics and Kellogg, Brown and Root," the UNDP report states. (See "The Arms Trade Booms Amid Global Economic Woes...