Word: kellogg
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...according to experts, they were only tiny cogs in a global network for arms trafficking that feeds off the castaway pilots and planes of the former Soviet Union. Suspected smugglers like Russian Viktor Bout have used the system to transport weapons, as have huge U.S. military contractors like Kellogg, Brown and Root (KBR), though not for illegal purposes. And while the flight crews like the one stopped in Thailand face the prospect of long prison terms, the people behind this global arms-shipping service remain hidden in the shadows...
...Several of the historic food companies in the U.S., including Kellogg's and Campbell's Soup, have associated charitable trusts that own some stock, but none come close to rivaling Hershey in terms of the close financial entanglement of the company and the founder's philanthropic foundation...
...Spokespeople for McDonald's, Burger King and Kellogg's all declined to offer an opinion on the proposed legislation, saying it was still subject to modification and congressional approval. A vote has not yet been scheduled on the bill. But when a similar toy ban was proposed by the municipal government of Liverpool, England, McDonald's officials argued that the plan was unworkable because it was too broad and said that it took "the fun out of eating." That ban has yet to be enacted...
...recession affected your team? Without a doubt, it has affected all teams. We have a long-term relationship with General Motors, and their restructuring certainly effected our organization. Kellogg's is not coming back to [sponsor] our team. We've had a bunch of smaller sponsors reduce what they're doing. But it's nice to see [the economy] coming back. Lowes [sponsor of Johnson's car] re-signed with us recently to extend our relationship. I think that shows how big a tool our sport is for the marketing plans of corporate America. (Read how NASCAR is trying...
...1930s created a dry waffle batter that only needed one ingredient: milk. When demand spread beyond their hometown of San Jose, Calif., Frank invented a carousel-like contraption that could churn out thousands of waffles in an hour, which could then be frozen and shipped. Kellogg bought the company in 1970 and introduced the catchy slogan "Leggo My Eggo" in 1972 - the same year a coach at the University of Oregon revolutionized athletic shoes by using a waffle iron to create better traction on the rubber soles of his sneakers...