Word: kelloggs
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Dates: during 2000-2009
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...growth and ultracompetitive world of packaged foods, maintaining an empire can be just as difficult as building one. In 1999, Kellogg Co., the $9 billion behemoth that makes Frosted Flakes and Froot Loops--plus other consumables like Pop-Tarts, Nutri-Grain bars and Eggo waffles--lost its first-place cereal market share to rival General Mills. Carlos Gutierrez, who became CEO that year, led a massive revamp of the company that restored sales, morale and the No. 1 position. But in November, Gutierrez was poached to take over the Commerce Department, leaving board member Jim Jenness at the helm...
...first glance, Jenness is an odd choice. He is a career adman who worked for decades at Leo Burnett before opening his own consulting firm. But delve a little deeper, and Jenness starts to look a lot like a Kellogg man in disguise--and we're not just talking about the time at an Atlanta sales convention when he donned a Tony the Tiger suit. From his first days at Leo Burnett, he worked on the Kellogg account. By 1985, he was running all of his firm's global Kellogg business, often traveling around the world with Kellogg's marketing...
...Gutierrez asked Jenness to join the Kellogg board, where he became one of the more vocal advocates of the turnaround strategy. Kellogg had been suffering at the hands of consumers who were flocking to cheaper cereals--or finding other things to eat altogether. The company's initial reaction was to discount, which only hurt the bottom line more. At the core of Gutierrez's fix-it strategy was a shift in financial goals: instead of focusing on the number of pounds of product sold, executives started looking at performance in terms of dollars. As a result, the company put increased...
...hard to say what Gladwell is trying to prove with a section on professional food tasters, for instance, but, hey, did you know that food scientists have a 15-point scale for measuring crispiness, on which Quaker's Chewy Chocolate Chunk Granola Bars are a 2 and Kellogg's Corn Flakes a 14? What Gladwell is saying in Blink is often less compelling than the facts he uses to back himself up. Who doesn't know that tall, good-looking people get preferential treatment? But Gladwell's analysis of the political career of Warren G. Harding--who was a lousy...
...will award a $24 billion contract to develop proposals for the TTC's first multimodal corridor--a 600-mile stretch from Mexico to Oklahoma needed for NAFTA trucking and rail. In the running are three consortiums, one headed by the California-based Fluor Corp., another that includes Halliburton's Kellogg Brown & Root subsidiary and a third headed by the Spanish tollway operator Cintra. Fluor got into the game early. It submitted an unsolicited bid for work on the Trans-Texas Corridor in early 2002, before there was even an approved state plan. "Our work on SH 130 is considered...