Word: kelloggs
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This joke, which may be just about right for an eight-year-old, is one of many similar "Cornfucius" gags that will soon assault U.S. households. It is part of a radio ad campaign launched this week by the Kellogg Co. of Battle Creek, Mich., a firm that enjoys feeding the nation corn through its eyes and ears as well as through its esophagus. Kellogg is the world's largest maker of ready-to-eat cereals, and its 25 plants, serving 150 countries, turn out the equivalent of 9 billion bowls of cereal a year in 19 varieties. Last...
Yogi & Huck. A big bite of these profits came from such Kellogg basics as corn flakes, which Founder Will Kellogg began to market in 1906 as a health food, and Rice Krispies, whose snap, crackle, pop is part of American folklore. To keep crackling, Kellogg's puts its faith in new products, has introduced ten new cereals in the last 13 years. The latest is a circular, multicolored, fruit-flavored oat cereal called Froot Loops, which Kellogg's is pushing as suitable-or possibly sootable-for all the family from 5 to 95. Just as pre-sugared cereals...
...extravagantly decorated in Empire style, full of gold, plush, tapestries and murals, one of which depicts the four continents-with the Americas, of course, represented by a red Indian. The rooms are choked with history: in the Salon de 1'Horloge, the Versailles Treaty was negotiated and the Kellogg-Briand Pact signed; in the Gallery de la Paix, the late President John Kennedy received guests on his 1961 visit; the Big Four held many of their postwar meetings in the Salon de Beauvais...
Died. Edward Kellogg Strong Jr., 79, California psychologist and inventor of the Strong Vocational Test, which used hobbies and emotional responses to determine occupations for the subject; of cancer; in Menlo Park, Calif...
ARTHUR E. LINK New York City The Treaty Debate Sir: The signing of this "nonaggression" pact with the U.S.S.R. reminds me of one signed in the '20s-the Kellogg-Briand Pact. It did not deter the Japanese from building a fleet-and we sold them the scrap iron...