Word: kelloggs
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Other included: Kirkland, Bowman Cutter, Alfred Guzetti, John Henn, Frederic Kellogg, Leo Mullin; Leverett, Keith Julian, Ronald Cohen, Michael Reiss, Donald Stern, Earl Leiken; Lowell, David Brandling-Bennet, Charles Bolton, Eugene Kinasewich, Marshall Moriarity, Richard Seymour; Quincy, Duncan Kennedy, Robert Kudrle, Fernand Brunschwig, R. Gilbert Jost, Victor Niederhoffer; Winthrop, Max Byrd, Bruce Paisner, William Grana, Grief Raggio, Robert Benson...
...Kellogg Co., Battle Creek, Mich., $54,000; Winn-Dixie Stores, Inc., Jacksonville, $15,000; Anderson, Clayton & Co., Houston, $10,000; Church & Dwight Co., N.Y.C., $4,375; Moore & Co. Soups Inc., Newark...
Country Corn. When Rawlings took over, General Mills with its Wheaties and Cheerios ranked a distant third be hind Kellogg and Post in ready-to-eat cereals. Rawlings moved the company into "adult" cereals by introducing Country Corn Flakes (flavored with rice), Wheaties Bran with Raisin Flakes, and Total, a high-vitamin cereal. As a result, General Mills has now edged ahead of Post. Rawlings is also driving harder into convenience foods, where General Mills already has a strong bid with Betty Crocker mixes...
Died. Francis Carino Alberto Milano, 44. a mimic of sounds on U.S. network airwaves, whose talented bark for RCA Victor's "His Master's Voice'' and tasty Snap! Crackle! Pop! for Kellogg's Rice Krispies earned him a 330-acre upstate New York farm where, so he said, even the chipmunks thought he was real; of a heart attack; in Hudson...
Call for an Encore. Strichman seems just such a man. When he took command at Kellogg in 1959, the telephone-equipment manufacturer was losing some $4,200,000 on sales of $45 million. Strichman launched a modernization program that has already added three new plants and aims to have the existing ones made over by the end of 1963. This year Kellogg expects to show a $2,000,000 profit on sales of nearly $120 million. Strichman hopes to repeat the performance at Fairbanks, but, well briefed on the company's recent past, promises only...