Word: kelloggs
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...young couples with two or three children squirming like fish out of water. They were there for the bass. Largemouth bass, that is, and all things bass related, from $50,000 bass boats to $2 lures, bass rods, bass reels, bass videos, bass T shirts. Also Castrol Motor Oil, Kellogg's Frosted Flakes, Snickers bars, Land O Lakes butter, Chevy trucks and Fujifilm...
...media also need big advertisers. Toyota and erectile-dysfunction drug Cialis sponsored this year's Bassmaster Classic, along with oil refiner Citgo. FLW attracted not only Wal-Mart but also Kellogg's and Dodge. "From both a business and a ratings perspective," says Fox's George Greenberg, "this sport is about to catch fire." For this year's Bassmaster Classic, the total number of households tuning into the final ceremony rose 9% over last year, with about 526,000 homes watching. (The biggest cable sports show that week: wrestling's Raw Zone, seen in 3.2 million homes...
...example, last year the committees voted down proposals for Kellogg, Yum! Brands, and Safeway to report on their use of genetically engineered ingredients, but supported a proposal that Boeing develop a human rights policy and report on its operations in China...
...World War I going by declaring war on everybody, and in August 1792 a Parisian mob stormed the Tuileries Palace. (That was before everybody started leaving Paris in August.) In August 1907 the first motorized taxicab made its appearance on the streets of New York; more violence still. The Kellogg-Briand Pact was signed on Aug. 27, 1928, without which there would be no world peace. Tony Bennett was born on Aug. 13, 1926, without which there would be no Tony Bennett...
...DIED. THURL RAVENSCROFT, 91, versatile voice-over specialist whose booming "Gr-r-eat!" made Tony the Tiger, the mascot of Kellogg's Frosted Flakes (known in some parts of the world as Frosties), one of TV's most recognized commercial pitchmen; in Fullerton, California. "I've made a career out of one word," he once said...