Word: kelloggs
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...Kellogg, Iowa, the Midwest Metal Stamping Co. makes One Minute Washers. Said one of its officers last week: "Today you lose the agitator, tomorrow the drain spout, the next day the wringer heads." His washing-machine production this year will be 6,000, half of last year's; next year he expects it will probably be nothing. Of the rest of his business-stampings for light sockets, etc.-½ of 1% is now for defense. He thinks that could be increased. Meanwhile, he has laid off 100 of his 300 employes...
...rose Charles Wetmore Kellogg, president of Edison Electric Institute and $1-a-year power man for 0PM. He declared that present U.S. generating capacity allowed for a 20% margin of safety, is adequate for all defense and civilian needs. Tired of needling by the Federal Power Commission, which has predicted a power shortage ever since 1934, he remarked: "Power shortages estimated by public bodies have generally been at a time in the future so distant that they have been eliminated by new construction before the time arrived." E.E.I, foresaw an increase of installed capacity to 48,000,000 kilowatts...
Next day Mr. Kellogg was given the lie direct. First to do so was Ickes. "This is no time," cried he to a press conference, "for any man to fool either himself or the people. I don't know whether Mr. Kellogg was trying to fool himself, but he certainly was misrepresenting the facts to the people." Asked whether he felt that 0PM should seek a new power expert, Ickes replied: "Why, they haven't got one now." And Mr. Kellogg? "Ha! He's worth all of the $1 a year he's being paid. . . . Papa...
Papa did just that. OPM responded to the Ickes blast by repudiating Mr. Kellogg and his optimism, said he must have spoken "in his private [non-OPM] capacity," since "this office is not in agreement. . . . On the contrary, representatives have been . . . developing a program to provide additional power...
...went 80,000 copies (10? a copy); to subscribers went 37,000 annual subscriptions ($1 a year), about half of them donated by good-neighborly U.S. readers. Included were 32 pages of ads-first in Reader's Digest-by such firms as Gillette Razor, General Motors, Parker Pen, Kellogg's Corn Flakes, big oil companies...