Word: kelloggs
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Most revolutionary radio idea since Charlie McCarthy is The Circle, which for the last five weeks, courtesy of Kellogg's Corn Flakes, has been capping the great Sunday night radio vaudeville show. For its contracted year on the air, The Circle will cost more than $2,000,000, or about as much as it would cost (retail) to pave the way from Manhattan to Hollywood with boxes of Corn Flakes. Of this colossal pile, about $15,000 goes for its hour of radio time each week (10-11 EST) and some $25,000 a week for talent. Last week...
Ronald Colman, Carole Lombard, Cary Grant, José Iturbi, Groucho and Chico Marx (Sun. 10 p. m. NBC-Red) in a new-style Hollywood radio bee called The Circle. Actor Colman is president. Actress Lombard secretary, Actor Grant beadle (party whip), Kellogg's Corn Flakes sponsor. Last week, at the first meeting, the talk got around to poetry, fur coats, sweet potatoes...
...anyone is interested in the ministry--either from a professional or a non-professional point of view, let him write to me at Christ Church in Cambridge, and I will be glad to give him the details. Rev. Frederic B. Kellogg...
Will Keith Kellogg, 78, makes breakfast food for children, but he has more than a commercial interest in them. Eight years ago he established the W. K. Kellogg Foundation in Battle Creek, Mich., gave it $46,000,000 to improve children's health & happiness, soon decided to expand the Foundation's work so it could help grownups, too. By last week the people it had helped were helping themselves so enthusiastically that even Will Kellogg was astonished...
...Kellogg appointed as general director of the Foundation Dr. Stuart Pritchard, onetime president of the National Tuberculosis Association. Dr. Pritchard went to work in seven counties near Battle Creek† First he persuaded these counties to establish health departments, with the Foundation footing most of the bills. He saw that youngsters got medical examinations and treatment (free, when necessary), that mothers had doctors to help deliver their babies, that sanitary engineers told people how to dispose of their sewage. But he soon concluded that this sort of thing was like patching a rusty roof...