Word: kelloggs
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Unfortunately, the article states that the Kellogg Co. has contracted with Northwestern University for the 1937 ''Wildcat" broadcasts over WBBM. This statement is untrue and unfair to the trustees of Northwestern who, acting in accord with other Big Ten schools, have graciously permitted football broadcasting without charge by all stations, whether on a sustaining or a commercial basis...
Last year WBBM sold its football broadcasts to the Socony-Vacuum Oil Co., and this year to the Kellogg Co. Never at any time has WBBM, Socony, or Kellogg paid Northwestern University for the rights to broadcast any sport...
...fairness to Northwestern's co-operative spirit in making the games available to alumni and other fans through radio facilities, TIME should correct the impression that Northwestern University has "succumbed to Kellogg's Corn Flakes...
...remove invisible internal stresses from the steel, the mammoth tank was rolled into a vast annealing furnace, where oil burners made it red hot. Workmen inched the completed 230-ton tank out of the Kellogg shop and onto two of the ten longest (55-ft.) flatcars in the world. Railroad curves, bridges and tunnels between Jersey City and Whiting did not permit freightage of Stanolind's tank. So the Lehigh Valley R.R. hauled it two miles to the west bank of the Hudson. All traffic on the railroad had to stop while this went...
...through New York's Barge Canal to Oswego on Lake Ontario (184-mi.), and 1,045 more miles through Lake Ontario, the Welland Canal, Lake Erie, St. Clair River, Lake Huron, the Straits of Mackinac, then due south through Lake Michigan to Whiting. By Halloween, Mr. Kellogg expected to deliver one of the biggest single pieces of freight ever shipped...