Word: kelloggs
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Trix isn't just for kids anymore. Over the next three months General Mills, the nation's No. 2. cereal maker (behind Kellogg), will convert into whole-grain products all its "Big G" cereals, including high-sugar brands like Trix, Cocoa Puffs and Lucky Charms. The company says it is capitalizing on healthier eating habits and signs that the low-carb craze, which shuns whole grains, may have peaked. But isn't General Mills' Total for the high-fiber crowd? And do kids--and adults--want the Wheaties experience as they eat their Cocoa Puffs? General Mills says the treats...
Greenhouse's objections, which had not been made public until now, will probably fuel criticism of the government's allegedly cozy relationship with Halliburton and could be greeted with calls for further investigation. Halliburton's Kellogg, Brown and Root (KBR) subsidiary has been mired in allegations of overcharging and mismanagement in Iraq, and the government in January replaced the noncompetitive oil-field contract that Greenhouse had objected to and made two competitively bid awards instead. (Halliburton won the larger contract, worth up to $1.2 billion, for repairing oil installations in southern Iraq, while Parsons Corp. got one for the north...
...show that the more successful acquirers, like Clear Channel, tend to thrive through many small deals rather than the big one. The bottom line: no matter how far along you are in the process, always set a walk-away price. In one of the book's more colorful snippets, Kellogg CEO Carlos Gutierrez, while negotiating his $3.9 billion acquisition of Keebler in October 2000, offered $42 per share, said he had no more money and walked out of a New York City meeting room. That night he attended a Mets-Yankees World Series game "just to forget about the whole...
...Cereal Offender? Kellogg's defended its cereals after Danish officials banned the sale of 18 of the firm's vitamin-enriched products. Authorities claimed that the products, if eaten regularly, could be harmful...
...Number of items, including trucks, computers and office equipment, that Halliburton subsidiary Kellogg, Brown & Root was responsible for managing in Iraq...