Word: kelloggs
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Shredded Wheat's Miss Blumreich and went home to add more dollars to the profits of Lawyer Perky's successors. In 1928 National Biscuit Co. bought Shredded Wheat, threw its huge organization into an effort to sell even more shredded wheat biscuits. Breakfast Food Manufacturer Will Keith Kellogg sat up, took notice. Soon Kellogg Co. was also making "shredded wheat biscuits" (Kellogg's Whole Wheat Biscuit), shipped thousands & thousands of them out of Battle Creek, Mich...
This confirmed Havas and undoubtedly represented the real views of the French Government last week. L' Ere Nouvelle, personal organ of Premier Herriot, exulted: "The Accord de Con fiance constitutes on the same basis as the Locarno and Briand-Kellogg pacts one of the most important political events on an international scale since Versailles...
...First?The Kellogg-Briand pact, to which we are all signatories, can only mean that the nations of the world have agreed that they will use their arms solely for defense...
What made the gift particularly valuable was not so much the 750-acre ranch or the $600,000 endowment that went with it, but the 87 blooded Arabian horses whose raising is the prime activity of the Kellogg ranch. Though probably not in a class with the studs of Prince Mohammed Ali of Egypt and England's Baroness Wentworth, the Kellogg stud at Pomona raises some of the finest Arabian horses in the U. S., has done much to improve the strain of western saddle horses...
Some three years ago the Earl of Feversham bought one of Pomona's prize stallions, Shelif. A controversy over the purity of Shelif's ancestry followed (TIME, Sept. 2, 1929 et seq.). Many Kellogg horses have been sired at Baroness Wentworth's stud in England, including Raseyn, a 7-year-old whose sire Skowronek narrowly escaped being hanged as a royalist in the Russian revolution. Other famed Kellogg horses: Jadaan, who carried the late great Rudolph Valentino on his cinematic sheiking expeditions; Pep and Rossika, trick horses; King John, said to be the only desert-bred Arabian...