Word: kelloggs
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WORLD BEATERS A21 Microsoft's Euromanager; Kellogg's new COO; a black mining exec in South Africa...
...Kellogg Co. has a new COO--Mackay, 48, a New Zealand native who had run the cereal maker's U.S. division since 2000. Under Mackay, Kellogg regained its status as the country's top cereal seller from General Mills after shifting its focus from discounts and volume sales to value and a broader product line, including more expensive offerings. Now Mackay will get to run operations in more than 180 countries. He will also oversee growth of the company's snack division, begun in 2001 with the acquisition of the cookie company Keebler Foods...
...year and have a wife, 2.5 kids and a mortgage. To predict accurately what you'll buy and what you won't, marketers these days are more interested in whether you donate to Greenpeace or if you believe in creationism. Says Dawn Iacobucci, a professor at Northwestern University's Kellogg School of Management and editor of the Journal of Consumer Research: "Companies need to know what's on your mind. What's in your heart? What do you really want to do with your life...
TRANS FAT: 1.5 grams SATURATED FAT: 2 g Kellogg's Cracklin' Oat Bran cereal...
TRANS FAT: 1.5 rams SATURATED FAT: 1.5 g Kellogg's Eggo Buttermilk Waffles...