Word: kelloggs
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...Battle Creek, Mich., Greenpeace invaded cereal maker Kellogg's headquarters, calling its use of genetically engineered grains a "monstrous experiment." One of the Greenpeaceniks even dressed as Kellogg's trademark Tony the Tiger, renamed FrankenTony--after what British tabloids call "Frankenfoods...
...research efforts to still public fears and TV, radio and newspaper ads. It is also beginning to listen more. "To brush off concern [about g.m. crops] as unfounded is to be arrogant and reckless," says DuPont ceo Charles Holliday Jr. And even though it gave FrankenTony the cold shoulder, Kellogg's is already phasing out genetically modified products in Europe--not, it insists, for safety reasons but just to please consumers...
What next? Two scoops of "Smart Genes" in Kellogg's Raisin Bran? There is a thin line between medical achievements for neurological diseases and manipulating nature...
...outfit her clients, Kellogg scours the papers for news of company relocations and closings, so she can pick up used desks and chairs. She furnished the 25-person Affinia office for a bit more than $1,000. The whiteboards were so fresh from a failed start-up they still had the old company's competitive analysis on it. The competitors apparently...
Virtual assistants are offered full-time jobs from all their clients. No one is interested. "I just tell them, 'You can't afford me,'" explains Kellogg...