Word: kelloggs
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INSPECTOR GADGET Directed by David Kellogg Starring Matthew Broderick, Joely Fisher, Rupert Everett July...
...label or long-distance phone call--which can then be redeemed for athletic and educational equipment. Or the school may be flush with prize money won in a contest sponsored by Chips Ahoy!, which asked students to confirm that there really are 1,000 chips in each bag, or Kellogg's, which had kids make sculptures out of Rice Krispies and melted marshmallows. "Is it proper for public institutions to become salespeople and build brand loyalty?" asks Andrew Hagelshaw, senior program director at the Center for Commercial-Free Public Education in Oakland, Calif. "Advertisers realize that schools are the perfect...
...town of little more than 18,500, Ashland has a dazzling combination of physical and cultural activities. "I'm like a kid in a candy store," says Larry Kellogg, 66, who relocated there with his wife Judy in 1995. He keeps busy golfing, woodworking and taking long walks in 100-acre Lithia Park, which extends along a creek several miles out from the center of the town. The mountains on two sides of the city and the Cascade Range, 20 miles to the east, are excellent for biking, hiking and skiing--both downhill and cross-country--and several golf courses...
...Southern Oregon University, where people over 65 can sign up for any regular class for free. For a fee of $75 a year, a Learning in Retirement program offers everything from calligraphy to quantum physics, taught by college professors who have retired and moved to the Ashland area. Kellogg is enrolled in a course called Secrets of the Brain. He advises, "One thing a retired person should do is exercise that gray matter above their shoulders...
According to Karen E. Kafer, director of communications for Kellogg USA, which makes Special K cereal, her company has changed the way food is marketed. Instead of marketing Special K as a cereal to eat in order to "look good," a new advertising campaign addresses complaints from women upset with this emphasis on the importance of a low-calorie diet...