Word: kelloggs
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...methods, many of them established before salt was thought to be potentially dangerous. Amazing differences from brand to brand of the same kind of product often result. A 6-oz. can of Del Monte tomato paste has a mere 112 mg of sodium; Hunt's has 610. A Kellogg blueberry waffle has 260 mg, while the same size serving of Aunt Jemima hits 352 mg. Canned fruit is salty when it is peeled with lye. Because peas are sorted in brine for canning, a tablespoonful of canned peas has as much sodium...
...encore to the spectacular wind-ups to the A T & T and IBM antitrust suits, the Government last week dropped its nine-year effort to break up Kellogg Co., General Mills and General Foods, three breakfast champions that control 80% of the ready-to-eat cereal market. The case was the last of Washington's marathon antitrust battles against Big Business, which have clogged courts and enriched lawyers for more than a decade...
While not claiming that there was any active collusion, the FTC attorneys contended that Kellogg, as the industry price leader, determined cereal prices, and General Mills and General Foods simply followed along. Moreover, the Big Three allegedly thwarted the emergence of new competitors by controlling the amount of shelf space in groceries allotted to various cereals. The FTC staff also charged that the companies promoted a bewildering profusion of trade names like Trix, Kix, Froot Loops and Fruity Pebbles and thus made it prohibitively expensive for smaller firms to introduce their own brands. According to an FTC study, these anticompetitive...
...Fund Insurance Companies; Alexander Heard, Chancellor, Vanderbilt University; Henry J. Heinz II, Chairman, H.J. Heinz Co.; Matina S. Horner, President, Radcliffe College; T. Lawrence Jones, President, American Insurance Association; Vernon E. Jordan Jr., President, National Urban League Inc.; Robert E. Kirby, Chairman, Westinghouse Electric Corp.; William E. LaMothe, Chairman, Kellogg Co.; Sol M. Linowitz, Senior Partner, Coudert Bros.; William S. Litwin, President, Kero-Sun Inc.; Stewart G. Long, Vice President, Trans World Airlines Inc.; Henry Luce III, President, Henry Luce Foundation Inc.; Robert H. Malott, Chairman, EMC Corp.; Gerald C. Meyers, Chairman, American Motors Corp.; John J. Nevin, Chairman, Firestone...
Nowhere have fresh starts and new attempts to achieve fitness been more evident than in the nation's supermarket basket and at the dinner table. Presbyterian Minister Sylvester Graham started the bulk wagon rolling in the 19th century with his famous cracker. Later Post and Kellogg began cleaning digestive systems with flakes of bran and corn in their Battlecreek, Mich., sanatoriums. With cheerful innocence, Americans have periodically embarked on reordering themselves, as well as the country and the world. The current obsession with the body can partly be seen as a diminished expression of the old or of unquenchable...