Word: kelloggs
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...least for now, that message from advertisers is being heard. Kellogg, Montgomery Ward, and Procter & Gamble, three of the heaviest consumer accounts, plan no cutbacks. Kraft cheese is increasing its ad budget by one-third, and Colgate-Palmolive will also spend more this year. Admen are watching nervously, but so far they are still singing happy jingles...
George A. Kellogg Athens...
...ever. According to a study published by Wall Street's Drexel Burnham Lambert, the biggest increase in morning munching since 1972 is in the 19-to-49 age group. Those 50 and over have also increased their consumption. Says Arnold Langbo, president of the food products division of Kellogg, the industry leader: "Prior to the 1950s it was all family cereals like Corn Flakes. Then came the presweetened cereals like Sugar Smacks, and now we are aiming at a more mature market." Nine new cereals-mostly high in fiber and relatively low in fat and calories-aimed primarily...
...current 3%. Fortified bran-based cereals, helped by studies showing the health benefits of high-fiber diets, have replaced the natural products. Quaker Oats' Corn Bran is now one of the hottest new cereals on the shelf, while Ralston's Honey Bran and Kellogg's Most have also appeared in the past year. To hit even smaller segments of an increasingly fragmented market, Kellogg is test-marketing high-in-iron Smart Start for women of ages 20 to 40 and is considering a product for adults 65 and over...
...must live for their sport. They must, in some way, gain their support from it, either as students in Western countries or as "soldiers" in Eastern ones. And when the most successful of these athletes can look forward to special rewards after their playing days are over, like the Kellogg's advertising contract awaiting skater Eric Heiden, then they are pros in all but name. This cannot be a reason to save the Games either...