Word: kelloggs
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...uninspired Spiro Agnew elongation on the front, plus a new logo without the brackets--since [MORE] is what reporters type at the bottom of pages in an unfinished story and thus is unsuited for a multi-media mag. Everything inside comes in boxes, sort of like a Kellogg's Snack Pack. Your eyes get stuck in these armored safes of print, where everything is lined off, column from column, picture from print, headline from subhead. Milton Glaser just wouldn't get along with Jerry Brown--you gotta flow, Miltie...
...Marion Kellogg, S.D., General Electric's first woman vice president...
...film; all the acupuncture does is serve as an excuse for what, predictably, happens next. The scene in Bali, while slightly less predictable, is little more believable. An exotic ritual with fifty chanting native men in loin clothes around a sacred lamp, it is reminiscent only of a Kellogg's Puffa Puffa Rice commercial...
...Puff? The competition is hottest in presweetened cereals, which captured 31% of sales last year. Falling sugar prices are encouraging manufacturers to step up introductions of new brands: General Mills is bringing out Fruit Brutes, aiming to win kids away from Kellogg's Fruit Loops, and Ralston Purina is offering Fruity Freakies. Later this year Ralston will introduce Moonstones, a fruit-flavored cereal in crescent, star and sphere shapes, and Grins & Smiles & Giggles & Laughs, which (or so kids will be told) stream from the mouth of a "computer-type monster" named Cecil when his "funny bone" is tickled...
Curiously, cereal makers are rather reticent in talking about their recent sales successes. Reason: a Federal Trade Commission investigation that began in 1972 and is likely to wind up in a few months. The FTC is seeking to determine whether Kellogg's, General Mills, General Foods (which markets Post cereals) and Quaker Oats have monopolized the market by flooding it with similar brands and advertising them on a scale that smaller competitors cannot match. The FTC, in other words, suspects that the competition is all a lot of puff; to the cereal makers, it seems only too real...