Word: kelmenson
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Iacocca's 30-second spots have reached 97% of American households an average of 63 times apiece. But even that sustained barrage of television visibility was only a prerequisite for Iacocca's popularity, not its ultimate cause: he had to touch nerves. "We didn't invent Lee Iacocca," says Kelmenson. "We couldn't have. We just communicated the Lee Iacocca persona to the American public...
Kenyon Chief Leo Kelmenson began to find himself on the phone with lacocca at all hours...
...Arthur Kelmenson...
...seeds of the deal germinated last month over a dinner that Iacocca had with his longtime friend Kelmenson. By the time Kelmenson reached for the check, Iacocca had dangled before him a 26% increase in domestic billings and a five-year no-cut contract instead of the standard 90-day termination agreement...
...employees on Chrysler's planning and marketing committees-an unusual coup for an ad agency. Except for some relatively minor scraps, K&E will handle all of Chrysler's advertising, a departure from the usual auto industry practice of having different agencies for different product lines. Says Kelmenson: "It's my dream of total involvement...