Word: kelmenson
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Dates: during 1980-1989
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Iacocca's 30-second spots have reached 97% of American households an average of 63 times apiece. But even that sustained barrage of television visibility was only a prerequisite for Iacocca's popularity, not its ultimate cause: he had to touch nerves. "We didn't invent Lee Iacocca," says Kelmenson. "We couldn't have. We just communicated the Lee Iacocca persona to the American public...
Kenyon Chief Leo Kelmenson began to find himself on the phone with lacocca at all hours...
...Arthur Kelmenson...