Word: keltner
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Even if it doesn't boost short-term profits, Google hopes serving schools for free will help broaden acceptance for Web-based e-mail and software services, says Jeff Keltner, who heads Google's Apps for Education team. Keltner says administrators appreciate not just cost savings but security benefits. "They walk away saying my data is probably safer in Google's data center than anywhere I would house it myself," he says. "And they appreciate the advantages to having data in the cloud, rather than residing on phones or laptops, which are devices that tend to get lost...
...blind faith in our credit cards and home values, got us into this situation. And there's evidence that certain so-called negative emotions can help us get out of it. In his new book, Born to Be Good: The Science of a Meaningful Life, esteemed psychologist Dacher Keltner of the University of California, Berkeley, notes that we usually conceive of emotions as diseases: we say we are "mad with rage," for instance, or "sick with love." We think the ideal economic decision maker is an analytical automaton. But Keltner, who has made a career of studying the social effects...
...boxer and his wailing boy. Others watched a dry nature clip. Subjects induced to feel sad were willing to spend significantly more money on a sporty insulated water bottle offered for purchase postviewing. "This void of loss people feel makes them want to fill it up with something," says Keltner--and often that means spending a little more for a luxury item. This doesn't mean you should take on a second mortgage, 2006-style, but it wouldn't hurt you or your local coffee roaster to splurge on a cappuccino now and then...
...scared Fear is the enemy of action. Lerner and Keltner showed the corrosive effects of fear in a 2001 paper in the Journal of Personality and Social Psychology. Those who scored high on measures of fear, they found, were consistently less willing to take risks during games and more likely to predict their lives would turn out badly. The fearful are far more pessimistic, and it's a short journey from pessimism to withdrawal...
These findings have policy implications. Keltner has noticed that so far, government and media types have portrayed the prospect of a Greater Depression as "something to be enormously fearful of." He says, "If you listen to these messages, this problem is framed as an abyss, a downward spiral...