Word: kemp
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Dates: during 1980-1989
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Among 154 Republicans who indicated they would most likely take part in the caucuses, Dole led Vice President George Bush 47 percent to 20 percent. Rep. Jack Kemp of New York was third with 11 percent, followed by former television evangelist Pat Robertson's 9 percent, and former Delaware Gov. Pete du Pont's 7 percent. Former Secretary of State Alexander Haig didn't collect enough support to register, while 6 percent were undecided...
Dole, bracing himself for Bush to run negative ads about his wealth and his wife's trust fund, was blind-sided by a Kemp attack on Social Security. Some 120,000 elderly Iowans received an official-looking brown envelope marked IMPORTANT SOCIAL SECURITY INFORMATION ENCLOSED; in fact it contained Kemp material lambasting Dole's efforts to freeze cost-of-living adjustments in 1985. Outraged, Dole stormed across Iowa, accusing Kemp of using "marginal" tactics "to scare old people." Kemp Strategist Roger Stone exulted, "When you're attacked, it means you're in the race...
...Kemp's negative TV ads have done the most to get him back in the race. He shot up to 15% in a Gallup poll of New Hampshire Republicans after running an ad painting Bush and Dole as closet advocates of higher taxes. Another Kemp commercial attacked the two front runners for supporting an oil-import fee. Then in Iowa last week, Kemp unleashed a visually powerful ad that showed him rescuing Social Security from the clutches of Dole and Bush...
...Kemp resents being called a mudslinger. "Hey, who has been made more fun of economically than Jack Kemp?", he indignantly retorts. "Gollee, if this is mudslinging, then it's the end of the two-party system." He felt compelled to take a sharper approach in his advertising because his positive style had left him stalled, but he still finds it hard to be negative in person. "We've tried to get him to use it in his speeches," sighed his friend and fellow conservative, Senator Gordon Humphrey of New Hampshire. "He won't." Indeed, addressing the New Hampshire legislature...
...best policy," he said last week. "But it is easily understood and can sell politically." But that is still a profile in courage compared to Bush, whose only tangible proposal is to slash the capital-gains taxes to 15%. This leftover supply-side nostrum, also endorsed by Kemp, would destroy the tax-reform principle that earned and unearned income should be treated alike...