Word: kempt
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Dates: during 1950-1959
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...youngster who comes to college is an ill-informed, irresponsible, unambitious product of American adolescence. His vision of life rarely goes beyond beer, dates, and perhaps reading a good book. And on this ill-kempt bumpkin depends the future of America. Out of such material we will build IBM machines and a World Bank. Obviously the college must do heroic things...
...father was a loud-mouthed lout from Szechuan Province, China. Mother, on the other hand, was a perfect lady from Tibet, whose nose was always cold and ears never drooped. Mother also had hopes for her daughter. And so from birth Hermione Esmerelda was always well behaved, well kempt, and never ate anything but the tenderest bamboo shoots. She looked askance upon Szechuan Pandas, especially her father, and ignored the reddish regular sized pandas or chased them up trees or called them, "Raccoons." When she grew up and weighed 200 pounds and was six feet long she intended to visit...
...best of the good things- a round song called The Story of Alice-is done with the high-styled nonsensicality of a good British revue number. There is some of the same appeal in a song-and-dance fandango called Gruntled: the gimmick of the lyrics (ept, kempt, scrutable) is pretty old hat, but the general air and the wacky ballroom dancing are gay Among the sketches, there is a funny take-off of the current movie Marty and a fairly funny take-off of matinee ladies Two or three other skits, on such themes as Tennessee Williams and marriage...
...know a little man both ept and ert. And intro? extra? No, he's just a vert. Sheveled and couth and kempt, pecunious, ane; His image trudes upon the ceptive brain...
...campaign was getting somewhere. New York Herald Tribune Columnist John Crosby had "dorsed" the trend, proclaimed himself a member of the "Society for the Restoration of Lost Positives." Later, a smart copywriter for Gimbels picked up the idea, blazoned an eight-column ad for fall college fashions: "couth, kempt, sheveled . . . that's how college girls will look this fall...