Word: kendalle
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With Cola products now enjoying an unprecedented international boom, the industry's two giants are busily scrapping for a bigger share of the growing market. This week Coca-Cola begins a $53 million advertising campaign in which its classic "Pause That Refreshes" will give way to what Coke calls...
The Men & the Problems. Pepsi's Kendall, a husky, hard-working onetime fountain-syrup salesman who tripled sales and quintupled profits in six years as Pepsi's international president, has much in common with Coca-Cola's President J. Paul Austin, who took over his company last...
When it gets down to the job each man faces, the similarities end. Besides trying to beef up Pepsi's distribution and marketing system (520 U.S. outlets v. 1,100 for Coke), Kendall needs to broaden his one-product company, is searching around for likely food-line mergers. Austin...
As in most other communities, the Cambridge CD effort is proceeding at a slow rate. The MTA has posted shelter signs in Central, Kendall, and Harvard stations providing "raw space" for 8,106 people. Not all of this space is readily available, however, and none if it has been stocked...
E. R. Squibb & Sons, N.Y.C., $450,000; Carter Products Inc., N.Y.C., $441,000; Parke-Davis & Co., Detroit, $417,540; Plough Inc., Memphis, $375,000; Johnson & Johnson, New Brunswick, N.J., $350,000; Burroughs, Wellcome & Co., Tuckahoe, N.Y., $329,058; Ames Co. Inc., Elkhart, Ind., $302,162; Baxter Laboratories Inc., Morton Grove...