Word: kendalle
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Elected. William M. Jardine, onetime (1925-29) Secretary of Agriculture; to be board chairman of Investment Corp. of North America, succeeding the late Lyman B. Kendall.
William Marion Jardine of Washington & Kansas, onetime Secretary of Agriculture, was last week elected board chairman of Investment Corp. of North America, succeeding the late Lyman B. Kendall.
Joseph Moore Dixon of Missoula, Mont., to be Assistant Secretary of the Interior. Born of Quaker parents in North Carolina and educated at Quaker colleges, Mr. Dixon, as a lawyer, went west, became U. S. Senator from Montana, later its Governor. He went off Bull Moosing in 1912, remained a...
Finally, Editor Kendall put Advertising & Selling back of the anti-testimonial movement with an editorial cheering for the Hollister suggestion that high grade publishers should ban the bought testimonial.
Good, Bad. It should be noticed that even Mr. Hollister distinguishes between the good testimonial (unpaid for, voluntary) and the bad testimonial (bought, solicited). It is difficult to see how any publisher can question the advertiser's word concerning the legitimacy of testimonials and it is even more difficult...