Word: kenly
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Dates: during 1940-1949
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...when June 1938 came, Esquire had just over 450,000 circulation. Many things had gone wrong. One was the short, sharp depression of 1937-38. Another was the launching of Ken, the "inside story of world events," which, instead of competing as a newsmagazine, apparently appealed to the public more as a cheaper competitor of Esquire. A third was a drive by the Legion of Decency which forced Publisher Smart to dilute Esquire's sex appeal. Esquire circulation slumped badly and for the first time Smart took full advantage of the device which permits a publisher to count subscriptions...
...fiscal year ending March 31, 1938. Esquire-Coronet. Inc. had an $807,000 profit. In the following twelve months (during which much of the stock distribution took place) profits were listed at $306,000. Part of the reduction was due to the failure of Ken to catch on. That cost $197,000. But profits would have been only $101,000 if $205,000 of circulation-promotion expense had not been capitalized as an asset instead of charging it off as expense. This did not include all rebates made on the year's issues. If these, subsequently paid, had been...
...Boots, who showed his heels to Whirlaway in three races last year (including the Belmont Futurity), looked good to some folks-particularly his owner, Millionaire Royce Martin of Toledo, and his trainer, cadaverous old Steve Judge. But superstitious fans remembered that no Belmont Futurity winner has ever won the Ken tucky Derby...
...Lion batting order will include veterans Bill Hasslinger at first; Phil Lewerth at second; and Ken Pill in left field...
...hindered the development of the crews from the start. First Johnny Abbott came down with mumps at the beginning of the important spring vacation training session. Then Beanie Gilchrist and Tony Whittemore were temporarily put out of action, and the latest loss to the squad is that of Ken Smith, now incapacitated with the measles...