Word: kenly
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...mission to bring the events and issues of the day to you readers. An essential part of that mission is simply ensuring that the magazine reaches subscribers every week -- and that it reaches lots of them. That's where Ken Godshall comes in. As consumer marketing director, he's the readers' champion in my office, the person who is concerned that they get their magazine every week, that occasional problems with billing are corrected quickly, and that readers are reminded -- just often enough -- when their subscriptions are running out. It's also his job to keep circulation robust by bringing...
...Ken believes that the practice of offering gifts to new subscribers makes the most sense when the bonus embodies the qualities that readers find valuable in a magazine. This is why, in this election year, he conceived the idea for a 44-minute video prepared with the help of our editors, correspondents and writers that is being sent to new subscribers. The story line is simple, says Godshall. "It's an assessment of the issues that voters will face this year, considered by some of the best journalists in the world...
Colleagues attest that Godshall possesses another quality that useful in a communications company like this one: an ability to communicate. "He can explain complicated dynamics in clear words," says Susan Caughman, vice president of consumer marketing for Time Inc. Publications. "Virtually everything in his business involves thousands of numbers. Ken can translate those clearly into words...
TECHNOLOGY: Ken Baierlein (Manager); Nora Jupiter, Kevin Kelly, George Mendel, Peter K. Niceberg, Michael M. Sheehan, Lamarr Tsufura...
Herald editors could not be reached for comment yesterday. But Herald editor Ken Chandler was quoted in the Boston Phoenix recently as saying, "We're sensitive to the fact that there are on-campus publications. It's not our intention to put them out of business...