Word: kenner
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Dates: during 1990-1999
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...home). And, oh yes, fun sells toys. Lots of them. Originally, the Star Wars line of toys consisted of only seven figures inexpensively manufactured by Sears along with a handful of cardboard (yes, cardboard) playsets. The entire stock of toys sold out in a matter of weeks. Enter Kenner Toys and a line of 93 figures, countless vehicles and elaborate playsets. Sum total: over $350 million in box-office and related sales. (And that's in '70s dollars.) Star Wars, in a sense, put the popular back in popular culture. It would be a long time before major studios started...
While Star Wars characters and logos now adorn nearly every type of product imaginable, one of the first and foremost products created for the original film was a series of action figures by a relatively small toy company called Kenner. Many stories surround the inception of the figures, but what is known for certain is that their small size (less than four inches) was a radical departure from the larger superhero figures of the late '70s. The figures' small size allowed Kenner to make vehicles and playsets that the figures could interact with easily but wouldn't take up half...
...began to die out, and Star Wars merchandise became fodder for liquidation stores and thrift shops--and wise collectors. The early '90s saw a wave of nostalgia for the Star Wars films, and the action figures, now no longer in general circulation, became a hot commodity. Dealers thrived until Kenner unveiled a second, brand-new Star Wars figure line in 1995. Cashing in on nostalgic fans and people excited by rumors of the new film in the works, this new line was strongly influenced by an older fan base that demanded better sculpting and quality control than the previous line...
Carrey on the cover? I couldn't have been more underwhelmed had you picked Jerry Springer. DAVID C. WOLF Kenner...
ROBERT LIVINGSTON (R) District 1 (Southeast--Metairie; Kenner...