Word: kenner
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...culmination, of course, came on the night of May 2, as Kenner entered a new era of toy production with the Phantom Menace toys. But where once there were excited little kids, now there were 30-year-old collectors buying multiples of each figure, one to open and one or two (or more) to keep in the package...
...began to die out, and Star Wars merchandise became fodder for liquidation stores and thrift shops--and wise collectors. The early '90s saw a wave of nostalgia for the Star Wars films, and the action figures, now no longer in general circulation, became a hot commodity. Dealers thrived until Kenner unveiled a second, brand-new Star Wars figure line in 1995. Cashing in on nostalgic fans and people excited by rumors of the new film in the works, this new line was strongly influenced by an older fan base that demanded better sculpting and quality control than the previous line...
...culmination, of course, came on the night of May 2, as Kenner entered a new era of toy production with the Phantom Menace toys. But where once there were excited little kids, now there were 30-year-old collectors buying multiples of each figure, one to open and one or two (or more) to keep in the package...
...While Star Wars characters and logos now adorn nearly every type of product imaginable, one of the first and foremost products created for the original film was a series of action figures by a relatively small toy company called Kenner. Many stories surround the inception of the figures, but what is known for certain is that their small size (less than four inches) was a radical departure from the larger superhero figures of the late '70s. The figures' small size allowed Kenner to make vehicles and playsets that the figures could interact with easily but wouldn't take up half...
...began to die out, and Star Wars merchandise became fodder for liquidation stores and thrift shops--and wise collectors. The early '90s saw a wave of nostalgia for the Star Wars films, and the action figures, now no longer in general circulation, became a hot commodity. Dealers thrived until Kenner unveiled a second, brand-new Star Wars figure line in 1995. Cashing in on nostalgic fans and people excited by rumors of the new film in the works, this new line was strongly influenced by an older fan base that demanded better sculpting and quality control than the previous line...