Word: kente
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Alan ("The Beard") Kent and Austen Herbert ("Ginger") Johnson sold a singing commercial to Pillsbury Flour Mills Co. Scheduled for a late August debut, it is the latest product of a partnership that has made them kings of jingle. It is scored for 23 brass instruments, a Hammond organ and a male voice. The miniature cantata runs for one minute. Excerpts...
...idea of the singing commercial is that it will haunt the prospective buyer more than the nonsinging commercial. Kent and Johnson most notably haunted the radio public in the fall of 1939 with a little number which undoubtedly has had something to do with Pepsi-Cola's $14,000,000 increase in gross sales since then...
...Other Kent and Johnson haunts...
Waldo Peirce, grey-bearded, booming impressionist painter (TIME, May 29), journeyed from Bangor, Me. to Manhat tan to receive his $2,500 first prize in Pepsi-Cola's Portrait of America painting contest, first business-sponsored art competition to be judged by prominent artists and esthetes (including Rockwell Kent, Fernand Leger, Alexander Brook, Reginald Marsh, Max Weber). Peirce's prizewinner: a radiant Maine Swimming Hole. Peirce's comment: "I've already spent the money. ... I like Pepsi-Cola with rum in it.... Now maybe I'll even drink some straight...
...town's WAC Captain Ruth Briggs (see cut), saw Captain Briggs' mother, Mrs. Franz Rosebush. Said she: "Yes, it's true, but I wasn't going to announce it until Ruth said so." Newsweek had also mentioned Mary Churchill and the widowed Duchess of Kent as possible fiancees. Walter Winchell leaped into the fray, reprinted an item from his column of March 20: "Roosevelt intimates still insist the rumors about Elliott's next being Winston Churchill's daughter Mary are unfounded. That he never even met her. The fact is that Elliott...