Word: kenyon
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Dates: during 1970-1979
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...KENYON COLLEGE...
Lieberman enlisted the aid of the Kenyon & Eckhardt agency to create one deceptive and one truthful television commercial for each of six fictitious products. A panel of 100 largely middle-income consumers watched the truthful commercials and another group of the same size, income and educational level saw the dishonest versions. Both sets of commercials used the same actors, and except for the misleading bits, the same language. Yet in four of the six tests, the cheating commercial placed well ahead of the honest promotion in coaxing the audience into a buying mood...
Dressed in flowing robes and brandishing umbrellas and giant phalli, the celebrants marched from Matthews to the John Harvard statue where David S. Kenyon '76, High Priest, gave a sermon on "lecherous living" which was received with general applause and shouts of "I believe" and "Amen, brother...
...believe that we can build a nationally competitive basketball program at a school with no basketball tradition which, when combined with Harvard's academic excellence, will offer a young man one of the most potentially rewarding experiences of his life." Bob Harrison, having left a successful program at Kenyon College to come to Harvard, was the main impetus behind the new experiment, which almost overnight brought national attention to the doorstep...
...returned to Yale in 1967, where he had earlier received his bachelor of arts, master of arts, and doctorate. He has also held Guddenheim, Rockefeller, and Kenyon fellowhips...