Word: kenyon
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Dates: during 1970-1979
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Quality sells partly because so many women have gained paying jobs. Out in the working world, earning their own money, they have become more discerning, demanding shoppers. Another major factor is that many consumers are moving into a group that Stephen Frankfurt, director of creative planning for Kenyon & Eckhardt, has labeled the "maturity market." They are the folks in the 34% of U.S. households that are headed by adults aged 45 to 64. They have the highest family income in the nation. More important, they have worked hard for their wealth and do not want to waste it on tinsel...
...turn on a television set or radio without hearing Joe Garagiola, the baseball catcher turned pitchman, importuning customers to come in and collect $400 price rebates on all Chrysler models except for the most popular small cars like the Omni and Horizon. The company's advertising agency, Kenyon & Eckhardt, and some 25 other suppliers and service agents are giving additional rebates of $100 to $500 to any of their employees who buy Chryslers. In addition, Chrysler since May has been granting its dealers special discounts that now range from $325 to $1,500 per auto. These cuts have pared...
...Clark Kenyon...
Chrysler President Lee Iacocca repeatedly denies that he has been pirating former colleagues away from Ford, which sacked him in July. In fact, he makes his denials with all the sincere innocence of Captain Kidd. Last week, smiling broadly, he announced that the Kenyon & Eckhardt ad agency was quitting Ford after 34 years to take on the $120 million Chrysler account. It was the largest account switch in U.S. history...
...literary periodicals recalled in this lively chronicle range from Partisan Review, left-wing and loudly ideological at its birth in 1934, to Paris Review, a sleek '50s expatriate now based in New York. An entry on John Crowe Ransom reports that the poet started the Kenyon Review because he thought Partisan Review too flashy. Robert Creeley, founder of the Black Mountain Review, says that "to be published in the Kenyan Review was too much like being 'tapped' for a fraternity." United only in their dislike of New York publishing and each other, the little magazines were starting...