Word: kerkmann
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Dates: during 2006-2006
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Great White North's principals, Mike Kerkmann and Barbara Goldberg, started the company in 1993 by organizing a single event in Toronto. But Canada's weather limited the company's growth, so in 2001 they launched into the U.S. Now, they're involved in almost 50 festivals in Canada and the U.S.--by far the biggest commercial organizer in North America. "In Canada, it's a four- or five-month season at the most, but in Florida, we can operate year-round," says Kerkmann. For a start-up festival, his company arranges everything from the paddles to the practice sessions...
...dragon-boat racing is the corporate retreat in need of a little excitement. "You can have a big sales meeting, boring meetings for three days, and then one afternoon, we can work with the event planner and produce a four-hour mini-dragon-boat regatta for 500 people," Kerkmann says. It's one of the few sports that can accommodate people of any size and any level of fitness, as long as they can keep their paddle dipping in and out of the water in time with their teammates. "There are no heroes, no one to drop...
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