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...Robert Kerley used to keep his money with a big national bank, and every time he visited his branch, he felt like a walking account number. Tellers rarely greeted him by name, as he had come to expect in Winona, Minn., a town of 27,000 where people tend to know one another. And despite being a longtime customer, he would be fingerprinted with invisible ink when he wanted to make multiple transactions...

Author: /time Magazine | Title: Banking: Big Little Lenders | 5/5/2003 | See Source »

...supervisor at a small electronics firm, Kerley, 42, was looking for a homier bank when his teenage son told him about a community credit union called Affinity Plus. Kerley had never heard of it. But he joined, and he now sees no reason to bank elsewhere. "I pay lower fees and get better interest rates," he says. "And they don't ask for my fingerprint...

Author: /time Magazine | Title: Banking: Big Little Lenders | 5/5/2003 | See Source »

Thanks in good measure to disenchanted bank customers like Kerley, the fortunes of credit unions have turned for the better. Long content to quietly serve a single workplace or small community, credit unions had emphasized friendly customer service while seeming oblivious to shifting customer needs. Recently they have realized that they must evolve and grow--or perish--and many are meeting the challenge with services such as online banking and a nationwide ATM network. Federal rules intended to promote the industry's expansion recently took effect and should enable credit unions to compete even better against banks...

Author: /time Magazine | Title: Banking: Big Little Lenders | 5/5/2003 | See Source »

...Carol Kerley...

Author: /time Magazine | Title: Letters, Nov. 21, 1977 | 11/21/1977 | See Source »

...Carol Kerley Worland...

Author: /time Magazine | Title: Letters, Dec. 20, 1976 | 12/20/1976 | See Source »

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