Word: kerplunked
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Dates: during 1940-1949
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Last month, Saunders' one and only Keedoozle in Memphis went kerplunk. In eleven months Saunders had lost $170,000. Said he: "Keedoozle was too much for the average mind to comprehend." Besides attracting too few customers, it cost too much to run the calculators and conveyor belts...
...third day of my stay in Cambridge I found the answer. At my first lecture I found my seat and tried to make myself comfortable. It was at this moment that the Harvard hat problem hit me kerplunk in the face...