Word: kerrye
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Since becoming the presumptive nominee, nearly every step Obama has taken seems to underline the message that his brand of change is not threatening or even revolutionary. His first general-election ad, "Country I Love," is a 60-sec. paean to his Main Street normalcy. In it Obama extols policies...
4. Hug Your Rival Even after a long, hard primary fight (and sometimes because of it), the ultimate winner almost always has to consider bringing the loser aboard the ticket. That's what Ronald Reagan did when he picked George H.W. Bush in 1980 and how John Kerry came to...
To Obama's advisers, the John Kerry campaign is a cautionary tale of what happens when a candidate allows his opponent to define his faith. Which is why the Obama campaign has a senior religion adviser, a Catholic outreach director, half a dozen religion interns and just announced it is...
The candidate's advisers believe that if he can improve on Kerry's standing among white Evangelical voters by 5 to 10 points in November (essentially returning to Bill Clinton's level of support in the 1990s), he will win the election. And he might have a chance of doing...
At the same time, another lesson of 2004 looms large. The Kerry campaign was unprepared when Republicans went after what they had assumed would be their strength - Kerry's military service. And that may be the real reason Obama is wasting no time in reaching out personally to religious leaders...