Word: kesey
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...Portland's Wieden & Kennedy (1996 billings: $525 million). Its gritty, muscular spots for Nike featuring Tiger Woods and Michael Jordan have helped the athletic-shoe maker uphold its market leadership; other clients include Microsoft, Coca-Cola and Miller Genuine Draft. President Dan Wieden counts acid-dropping Merry Prankster Ken Kesey, author of One Flew over the Cuckoo's Nest, as a friend, which might give some hint as to the agency's creative mind...
...attended the Acid Test Festivals with Ken Kesey in the early '60s, appeared on film with Bob Dylan and publicly protested the Vietnam...
...Grateful Dead front man Jerry Garcia hasn't let his death last year hold him back. You can still hear him in the mellow sounds of the Furthur Festival, a touring concert extravaganza that will visit 31 cities this summer. Furthur--a reference to the destination posted on Ken Kesey's Merry Pranksters bus--features former Dead guitarist Bob Weir's countrified-blues group Ratdog as well as former Dead drummer Mickey Hart's percussive world-beat ensemble Mystery Box. (The lineup also includes Hot Tuna and Los Lobos.) Crowds at the shows range from teens to 60-year-olds...
...Kesey is the author of One Flew over the Cuckoo's Nest...
...stuff, and romanced heroin to the end. He was in and out of hospitals and rehab centers; in 1986 he fell into a coma. Last year he collapsed at his home and promised to reform. But that was not in his nature. "You're out there on the edge," Kesey says, "where it's beyond dangerous to your life--it's dangerous to your soul. And Garcia was on that edge for 30 years. It's like when the King asked Mozart why he drank so much, and Wolfgang said, 'Rock 'n' roll is hot, dry work...