Word: kesten
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...research projects was on the subject of advertising appeals, and Stanton concluded that advertising was more effective when heard than when seen. To bring this finding to the attention of radio broadcasters, he thoughtfully sent a copy of his paper to CBS. Paul Kesten, then CBS vice president in charge of advertising and sales promotion, pounced on Stanton's report as "good red meat for my meat grinder," wired him an offer of a research job at $50 a week...
...vice chairman of the board) is Paul Kesten, who looked after CBS while Paley was overseas. But Kesten is on leave because of ill health, so the second biggest wig is now worn by Dr. Frank Stanton, 38-year-old former psychology professor, and new CBS president...
Frank Stanton got into radio because of a thesis he wrote for his Ph.D. His thesis: people are more impressed by what they hear than by what they see. Kesten read the paper, quickly hired Stanton to tell it to advertisers. He told them so well that Paley made him director of research, later general manager and finally president...
HEART OF EUROPE - edited by Klaus Mann & Hermann Kesten - Fischer...
This book is an encyclopedic anthology of European writing between Europe's two greatest wars. Into its 935 pages, the editors (Thomas Mann's son, Klaus, and German Novelist Hermann Kesten) have packed scraps of novels, shreds of biographies, short stories, essays, poems by 140 authors from 21 Continental countries. No British writers are included, but among the great Europeans are: Marcel Proust, Romain Holland, Benedetto Croce, Maxim Gorki, Thomas Mann, Maurice Maeterlinck. Among those less familiar to U.S. readers: Czech Poet Rainer Maria Rilke, Czech Novelist Franz Kafka, Ger man Playwright Ernst Toller, Spanish Philosopher Miguel...