Word: ketchum
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When Richard M. Ketchum, a farmer in Dorset, Vt. (pop. 1,293), rose at his customary 5 a.m. one day this month, he could hear a cow bellowing in pain. Ketchum, who left his job as a Manhattan book editor five years ago, hurried to his barn and minutes later handed his wife a quivering, wobbly-legged newborn calf. Then he went off to care for another recent offspring: Blair & Ketchum's Country Journal, a unique combination of country charm and big-city slickness, which last week won a National Magazine Award...
Country Journal was brought quivering and wobbly into the world one year ago this month by Ketchum, 58, and William S. Blair, 53, former publisher of Harper's magazine, who now has a 250-acre spread of his own in Guilford, Vt. (pop. 1,108). When the two reformed Manhattanites first met in Vermont in 1972, each found that the other was thinking of starting a monthly to capitalize on the growing city interest in rural life. After raising $170,000 from friends and scraping up $35,000 of their own, they founded Country Journal...
Compost Heap. Since then the magazine has served up a steady fare of amiably instructive articles on such topics as how to raise pigs, make maple syrup, build a compost heap and install a lightning rod. "How-to articles are our bread and butter," says Editor Ketchum. Interleaved between the how-tos are thoughtful pieces on such issues as energy policy, the morality of hunting and the future of farming. For all its bucolic content, the magazine is dressed up in striking contemporary design that earned it last week's award...
...made it a swift success. Advertising revenues are running at more than double last year's pace, circulation has sprouted from a start-up 36,000 to more than 60,000, and an encouraging two-thirds of the magazine's charter subscribers are renewing. Blair and Ketchum predict that Country Journal will be in the black early next year, fast growth for a mere calf of a magazine...
...WORLD OF GEORGE WASHINGTON by Richard M. Ketchum. 275 pages. American Heritage. $25. "I am embarked on a wide Ocean, boundless in its prospect and from whence, perhaps, no safe harbour is to be found." The message has a contemporary ring just now, but its words were offered in June 1775 by George Washington after he agreed to become the first commander in chief of the new Continental Army. With textblocks and many illustrations, plus graceful historical essays, Editor and Popular Historian Richard Ketchum creates a sound and extraordinarily detailed portrait of the man and his times during the years...