Word: ketchup
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Dates: during 1940-1949
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...Ketchup on the House...
...Delta Sig chapter at U.C.L.A. extends an invitation to Mr. Morton ... to come to breakfast, lunch or dinner. No prior notice will be required; just drop in ... 40? for breakfast, 60? for lunch, and 85? for dinner. I defy him to match our prices and food . . . Ketchup is on the house...
...jabberwock he is hunting, a college fraternity, last seen some years ago at Williams College, left a stain upon this editor's blotter which must be purged by vitriol . . . Hurling three columns of ketchup at the group which inferiorated him . . he retires from the field, having given space long filled by eminent philosophers and editors to a personal and trivial hurling of tomatoes in the essence...
...with the barbs*. . . Thus [a] fraternity man can go through [college] as one entitled not to meet more than 40 or 50 other undergraduates . . . Fraternity meals . . . are distinctive, and few Americans not confined in a state prison eat anything comparable to them as a steady diet. Consumption of ketchup along Fraternity Row is estimated at 1.27 gallons per week per brother...
Good Old Himmelfarber. What comes of it all? Says Morton: "The college fraternity is highly regarded by manufacturing and retail jewelers, dealers in seed pearls and chip diamonds, and, naturally, by the ketchup industry. [But] the principal beneficiary [is] the executive secretary ... of the national fraternity itself. It's a life job, and because no one really knows how [he] got it, there is no ready way of getting rid of him . . . [His] entire life is spent in confecting doleful yet enthusiastic appeals for funds...