Word: ketchup
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Dates: during 1950-1959
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...there is a hard core of national brands that the private labels have never been able to copy successfully. These include Campbell's soups, Heinz's Ketchup, Gerber and Beech-Nut baby foods, Betty Crocker and Pillsbury cake mixes, Kellogg and Post cereals, General Foods' JellO, and Hellmann's mayonnaise. Explains Pillsbury Co. Vice President James Rankin: "Where much research, refinement and technology are needed, the private brands lag behind. Because we keep up quality and are always sure of enough research on new products and enough advertising to tell the public about them, we have...
...look and sound as if they lived in the world of the play, not as if they were assuming certain mannerisms as they came out of the wings. They must give the impression that elaborate epigrams and elegant pseudo-nonsense are as natural to them as "Please pass the ketchup" and "Aw, go---yourself" are to us. Any gesture or inflection that seems as if it is there for its own sake, or for the sake of the laugh it creates, or in a self-conscious attempt at style, or because the actor cannot think of anything better, or because...
Pressed by Pam. Betjeman stands for the local, the small, the decent; and his verse is filled with an engaging shorthand of brand names -Austin cars, Craven A cigarettes, Heinz's Ketchup, Post Toasties. In one poem he used the names of real people to ironic effect ("T. S. Eliot, H. G. Wells and Edith Sitwell lie in Mell-stock Churchyard now"), but added the thoughtful note: "The names are put in not out of malice or satire but merely for their euphony...
...people." Unpublished and unfinished, Gould's An Oral History of Our Time was illegibly scribbled in hundreds of nickel notebooks, which he abandoned in the cellars and closets of his friends. Surviving on handouts and "air, selfesteem, cigarette butts, cowboy [black, no sugar] coffee, fried-egg sandwiches and ketchup," frail (5 ft. 4 in., about 95 Ibs.) Joe Gould sold (for a drink) entertainment (lectures, poetry recitals, epithets) to any willing bar patron. Gould had no known relatives but many friends, including Poet E. E. Cummings, Artist Don Freeman, Writers Malcolm Cowley and William Saroyan...
...anything except extreme range. Army doctrine is that missiles are fine things, but they must be rugged, transportable, and easily concealed. Most important of all, they must be "G.I.-proof"; they will be under the care of plain soldiers, who will drop them, kick them, neglect them, spill ketchup on them. If made like laboratory instruments, they will not perform on the battlefield worth a G.I. damn...