Word: ketchup
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Dates: during 2000-2009
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...matters of import--Iraq, North Korea, terrorism, etc.--the world is as divided as ever. But on matters trivial, people of all colors, cultures and creeds seem to want the same thing: a brainless but catchy chorus and easy-to-learn dance moves. The Ketchup Song (Hey Hah), written and sung by three Spanish sisters known as Las Ketchup, is the latest bit of happy ephemera bringing the world closer. It has reached No. 1 in 18 countries and is taking off on U.S. radio. You will not hear a dumber song this year, but its easy Andalusian vibe...
Like its even more egregious older sister Macarena, The Ketchup Song started as a holiday hit. (Europeans travel to Ibiza and return to their soggy homes with a sunny, exotic tune stuck in their heads.) The genius of Ketchup is that its bouncy chorus--"Asereje ja de je de jebe tu de jebere seibunouva/Majavi an de buguni an de buididipi"--means the same thing in Spanish as in English: nothing. The words are a gibberish homage to the opening line of the first rap song, Sugar Hill Gang's 1979 hit Rapper's Delight. America's familiarity with the original...
...confirmation: Lola Muñoz is clearly bonkers. Which is just what her native Spain - and much of the rest of the world - seems to love. Lola, Lucia and their older sister Pilar - all twentysomethings, if you don't count their past lives - are collectively known as Las Ketchup. Their zany single Asereje has become an unexpected chart-topper not only at home, where it spent 13 weeks at No. 1, but also all across the Continent; it holds the top spot in the pan-European chart. That's quite an achievement for the quirky trio and their deliriously silly...
...anxious about life today, TV this fall is inviting you to journey to a happier time. A time when ketchup was a vegetable, when Saddam Hussein was a strategic ally, when children went to school, teenagers courted and families thrived with no greater worries than the possibility that they might at any moment be incinerated in a global nuclear...
Meanwhile, the food industry's giants are expanding their organic efforts. Heinz plans to launch a premium-priced organic ketchup later this summer, and PepsiCo's Frito-Lay division is test marketing natural and organic versions of its snacks. The multinationals have also been snapping up small organic- and natural-foods firms, retooling their offerings and bringing more marketing and distribution savvy to the mix. Since Heinz bought a 19.5% stake in the Hain Celestial Group--a conglomerate that includes Celestial Seasonings teas and Earth's Best organic baby food--the ketchup king has pushed Hain products into...