Word: ketchup
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Dates: during 2000-2009
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...acclaimed journalist and author of a number of bestsellers including “Blink” and “Tipping Point,” Gladwell’s new book is a collection of essays on topics ranging from the origins of ketchup to the inspiration for Led Zeppelin’s music...
...claimant for the title.) "And at the end of the day," he says, "you have to remember that this is still a hotel, and the key to success is the same as at any hotel." That means ensuring that every item a guest could conceivably request, from toothpaste to ketchup to adaptors, can be readily accessed by housekeeping staff. "You have to think of this as a vertical city," Sadones explains. "Once you come up to the top, you don't go down again. Everything must be precise." (See pictures of Shanghai...
...Will people be able to identify the influence of the blues and jazz on the symphony? I'm not a person who writes really abstract things with oblique references. I look at abstraction like I look at condiments. Give me some Tabasco sauce, some ketchup, some mayonnaise. I love all of that. Put it on a trumpet. I've just got to have the ketchup and Tabasco sauce. That's my attitude about musical philosophy...
...offers the biggest burger in town. This month, the American fast food chain, in an oddball marketing tie-up with Microsoft, launched the Windows 7 Whopper, a 5-inch (12 cm) tower of meat stacked with seven beef patties and weighing nearly a kilogram - more if slathered with ketchup. The magnitude of meat has evidently blown the idea of a traditional lunch of fish and rice from the minds of men in their 20s and 30s, the main consumer of the new Whopper. As of Oct. 30 Burger King had sold about 10,000 in a little over a week...
...British-born, Ontario-raised New Yorker staff writer and 2005 TIME 100 honoree, Gladwell's clear prose and knack for upending conventional wisdom across the social sciences have made The Tipping Point, Blink and Outliers, as well as his lengthy magazine features on topics ranging from cool-hunting to ketchup, into must reads. His new collection of New Yorker stories, titled What the Dog Saw, hit stores Oct. 20. Gladwell talked to TIME about experimenting with public education, the flaws in corporate hiring processes and the future of journalism...