Word: kettler
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Dates: during 1980-1989
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Home-video producers reply that there is nothing wrong with children wanting their own cassettes of Strawberry Shortcake or Rainbow Brite. "Kids' having their favorite licensed characters is like adults' having their favorite stars on the screen," says C.J. Kettler, vice president of children's programming for Vestron Video. "Rainbow Brite is a pretty positive role model." Indeed, with home video, parents at least have a measure of control over what their children are watching. The question is, once youngsters have all their favorites on cassette, will they ever be lured away from the TV set again...