Word: keyword
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Although the theme behind the book is serious, informality is the keyword in its expression. An informal innovation is the series of double-page spreads describing Freshman dormitories and the stranger events of their year's history...
...shifts with Ed Rothechild and Jack Penson sharing the pivot duties. Penson worked with the Rice-Romano combination, while Rothschild centered the Rigby-Webber due. Substitutions are absolutely necessary when the boys learn to play the fast breaking type of game which Coach Stahley likes. "Go" is the keyword for the team, and the indoor Athletic Building schoes every afternoon with Skip Stahley's booming voice...
Service is a keyword in commercial life today. The Mormons, who are the dominant religious forces in a western empire of more than 500,000 square miles, need service. They have a materialistic religion and need to be supplied with the spiritual religion, of the New Testament. Utah's Westminster College is serving this great Mormon Empire by preparing leaders who are taught a spiritual religion...
...once the news has been secured then comes the equally exciting business of writing it up in such a manner as to catch the interest of the greatest number of readers. For interest is the keyword of newspaper work; for in striving to interest others, the candidate cannot help but be interested and interesting himself...