Word: keyword
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...that the first round of the search wars was won by two twentysomething Stanford graduate students named Sergey Brin and Larry Page. In 1998 Brin and Page invented a new kind of search engine, one that assessed the importance of a Web page based not on a simple keyword search but on how many and what kinds of websites link to that Web page. Their approach delivered search results that creamed the competition's, and it served them up in a simple, quick-loading, no-frills format. It was a stone-cold category killer. Brin and Page called their search...
Find every top brand, from Wusthof and Henckels to All-Clad and Le Creuset. This John Boos chopping block, shown with a Boker ceramic knife, is an exclusive. Shop by category or keyword; the navigation tools are tip-top, so you can't get lost...
MUSICNET@AOL AOL KEYWORD: MUSICNET...
Everyone knows Google is the Web's best search engine. Type in a keyword, and you're there. Google delivers more than 200 million results daily, thanks to its hyperaccurate algorithms. But there's no such thing as a free search; behind that text-only interface is a serious business edging toward what Wall Street hopes will be a new tech mega-IPO. Omid Kordestani, Google's senior vice president of worldwide sales and field operations, is fast turning the privately held company into a maniacally profitable outfit. His efforts have transformed the world's top search destination into online...
When Kordestani, 40, joined Google from Netscape four years ago, search engines were a hard sell. But he avoided pushy pop-up ads and intrusive banners and began to sell paid listings. It's a simple yet effective method, perfected by rival Overture. Sponsors pay for the rights to keywords: when a user enters a keyword, a related sponsored ad appears alongside the search results. Despite the success of the model, Google insists it's not money obsessed. Kordestani once walked away from a multimillion-dollar deal because he didn't see a smooth fit with the customer. "At Google...